High-Return Real Estate Marketing Budget for Successful Agents

Updated: Oct 11

The average real estate agent's income in 2020 was around $62,990, that's an impressive 26% increase from 2019. However, top-performing agents with experience in the industry earned nearly four times that amount. What are these agents doing differently? Well, it turns out they understand the value of real estate marketing.

With over 2 million active real estate licensees across the country, standing out from the crowd can be a challenge. "Perception is reality," notes top New York real estate broker, Manny Pantiga of PantigaGroup. "By being more visible through marketing, you'll get more listings and sell more." To generate that perception, Pantiga is a firm believer that your marketing needs to reflect your goals.

It may come as a surprise, but the biggest reason so many agents underperform is that they do not allocate enough budget towards marketing.

The vast majority of agents fail to implement a marketing strategy that would allow them to compete with other top agents in their area. As most agents undervalue their marketing efforts, there is an opportunity for agents who understand how powerful great marketing can be.

This article will outline why you need a budget in the first place and also give you a proven marketing budget calculation used by professionals. You can use this to jumpstart your real estate marketing or improve on your current strategy.

Do I Need a Real Estate Marketing Strategy?

Before you get started on your marketing budget, it helps to understand why you need a marketing strategy in the first place.

Real Estate Marketing really only has one goal: to turn leads into sales.

That's it.

The problem, of course, is that finding, nurturing, and closing on leads is going to cost you something. It might cost you time, or it could cost you money, but doing nothing never leads to something.