Claudia Marulanda, a visual artist, contacted us in February 2020 with a request to bring more traffic to her site and analyze her business, focusing on ROI. After our first initial meeting, we decided to dive into her projects, inventory her skills, and available resources, and came up with a structured plan to approach her goals. We started brainstorming and programmed weekly coaching meetings focusing on business planning, marketing training, and project management. Together, we were able to focus on one project and launch its first crowdfunding campaign in June.