Establishing Brand Image Through Key Aspects
our brand’s image and reputation are key components to the success of your business, so it’s important to consider all aspects that will sha
Say it with colors! A quick guide to color psychology for marketing.
Color is everywhere, and understanding the psychological effect on people plays a vital role in how your brand is perceived.
Brand Essence: Why Should You Care for It?
Branding isn't a piece of cake – it's your passion, making most of it up. Let's look at what brand essence is and why you need to have one.